Algrano | My Customers CRM
“My Customers” is a game-changer, putting coffee producers at the forefront of the sales process. Combining tools that inform sales, build market knowledge and improve customer service, it creates opportunities to reach new markets and optimize sales.
To become commercially sustainable, coffee producers need to maintain long-term relationships with clients. This is why Algrano, the first marketplace for green coffee sellers in the world, has developed a Customer Relationship Management (CRM) software for coffee farmers and exporters. “My Customers” puts coffee producers at the forefront of the sales process. Combining tools that inform sales, build market knowledge and improve customer service, it creates opportunities to reach new markets and optimize sales.
The value of CRM for producers is clear. Platform data shows that sellers who regularly message roasters tend to have more sample orders, sell more and have higher percentages of long-term buyers. On average, every 3 messages sent correlate to 1 new order. And what’s more: sellers with a mix of new and long-term partners tend to be the most successful, multiplying sales value by a factor of 10 over a period of four years!
With "My Customers", Algrano becomes more than a platform for market access. We're taking another step toward balancing information asymmetry and the power dynamics in the supply chain. Sellers now have the technology to track the customer’s journey while learning about roasters' preferences and closing deals with autonomy. It’s not just about selling more but selling smarter and building relationships that last.
CRM features:
Customer index with real-time data: Track buyer behaviour & monitor leads. Chat and don’t let deals go cold.
Business Relationship pages: Get roaster insights with order history and make better offers.
Sample Review: Actionable sample order index to convert leads. Learn roasters’ preferences and answer key questions on the performance of different coffees.
Private offers: Upload exclusive coffees or make special offers for deals sealed offline.
Coffee Requests: See roasters’ buying specifications first-hand and tap into new opportunities.
Seller Price Guidance: See the price range for coffees of similar quality according to volume and date of purchase. Know what buyers are willing to pay.
